ISBN 13: 9780062009265
This was just a general thought as I was paging through the book. Overall, I did find the history of St. Louis's beloved Bud interesting enough, but this book has me itching to reach for another book on the topic, something that isn't laden with bias and already distaste for the personal character of the members of the Busch family.
View 1 comment. Dec 06, Tim Jin rated it really liked it. I haven't been a consumer of Anheuser Busch products for well over a decade.
It's a part of my life that I just outgrew, but when I was drinking Budweiser was one of my favorites. Not only he made really bad business choices fo I haven't been a consumer of Anheuser Busch products for well over a decade.
Bitter Brew on Apple Books
Not only he made really bad business choices for Anheuser Busch, but he was also a big time substance abuser and playboy. It is because of his family's name that he became the head master brewer. It's really interesting to read these kinds of books.
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Not only it's informable, but the ultra wealthy crumbles because of birthrights. I thought this would be interesting to listen to. It certainly was, but as the book progressed, it got more and more gossipy and scandal-laden. By the time that happened I was as invested in the characters as though they were fictional and couldn't quite stop. But I felt ashamed for listening so avidly to the tale of a family's descent into sordidness. The earlier history is more what I expected, and consequently the part of the book I liked best. The inescapable conclusion I drew at the end is I thought this would be interesting to listen to.
The inescapable conclusion I drew at the end is that really rich people are really weird and tragic so it's a good thing I don't have much money. Jul 02, Amar Pai rated it it was amazing. Pretty interesting! I'm a sucker for a good American wealth-dynasty story esp.
Man, I gotta see what August IV is up to now. The way the book ends, I wouldn't be surprised if he's dead Sep 21, Jen rated it it was amazing.
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As a craft beer enthusiast, I was happy to get a recommendation to read this book. So, by necessity, I have had more than my share of American macro brews. What a group of intelligent, driven and horribly flawed men. The mistreatment of family, political shenanigans, greed and more are major defining points of all of these men. See Busch III ousting his father to take the head chair. And while the Third may have taken the company to its biggest heights his treatment of labor, loss of touch with his market and criminal coddling of the Fourth - doom was eminent. It is justice that the family company slipped through his fingers.
Seems he could have been the leader that could get AB back in tune with the younger generations, albeit for many wrong reasons. But the sense of entitlement, utter lack of regard for anyone but himself and getting away scot-free for multiple murders yes plural is just too much to get past. A fascinating tale of a dynasty created and spectacularly destroyed.
Nov 27, CD rated it liked it Shelves: non-fiction , read-in , journalism , biography , business , business-history. Not a happy ending was had by all. The final takeover and gutting of A-B in forward is a sad story. Except for a few stockholders who became wealthier than ever.
As August Busch Gussie said, 'It's all about the beer! There are some obvious errors that slipped through? The errors range from simple grammatical constructions that aren't clear to geographical problems. There are more stories hinted at that are not explored that would have made for an even more valuable story of one of America's great business families. That the writer was able to access so many of the main players before they died adds to the work. Apr 22, billy rated it really liked it.
I was looking for something more substantial when I picked this up, but I suppose I should know better when reaching for a Bud. The tawdry tales of the Busch clan one generation after the next made for a highly entertaining read, to the point where it started veering into salacious territory. The audiobook also made some strange choices when it came to how cartoonish and weak it made quotes by women throughout. But the whole tale made for good rubbernecking, as the power inherent in a great Amer I was looking for something more substantial when I picked this up, but I suppose I should know better when reaching for a Bud.
But the whole tale made for good rubbernecking, as the power inherent in a great American dynasty eventually fails to keep pace with the reach of globalization. Grew up in St. Louis but never fully knew the story of Anheuser-Busch. From the early days of the company to the tyrannical rule of August 3 to the sad downfall of the company under Fourth. This book has a lot with feelings of pride, hope, sadness and despair.
If you love beer and are from St. Louis definitely a great read. Dec 09, Tara rated it it was amazing. Good book. Loved all the history on the company and families. Jan 02, Tamara Niemi rated it liked it. Wow, this family was amazingly messed up. It was fascinating to see how the farther removed the "heirs" become from the need to truly work and build something, the more unhinged they became.
The effort that went into building the brand, and the cunning displayed in diversifying during the Depression was really interesting reading.
The fall of August IV though was all a bit too long and could have been summarized by "rich white guy is a mess, does stupid things that end up in women dying, duly co Wow, this family was amazingly messed up. The fall of August IV though was all a bit too long and could have been summarized by "rich white guy is a mess, does stupid things that end up in women dying, duly covered up by the family, and then he crashs and burns and ends up going to Costo wearing pyjamas and crocs.
Sep 05, Kristy Browning rated it really liked it. I actually really enjoyed this book. The business end of it is fascinating and the Busch family is scandalous.
Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer
Textbook reading This was very difficult to get through. It wasn't engaging, even parts that should have been and could have, easily. Just too cut and dry, without much life in it. Nov 07, Taylor rated it really liked it.
Great book about historical AB. A good read for any current employee to have an understanding of how life at the St. Louis brewery use to be. I listened to this audiobook as part of my county's Livingston Reads This book was very interesting. Here's a random bullet list of things I learned from and thought about the book, in no particular order.